From day one, Fox has created products with intention and purpose. Every year, for every season, through every weekend ride, our goal remains the same: create great products that elevate performance and forge unforgettable experiences. To that aim, we’re excited to announce our 2018 campaign, “Made For”. The campaign aligns Fox’s Motocross, Mountain Bike and Lifestyle segments with a universal message across all platforms and channels.
“Fox’s products have been purpose-built since the brand’s inception in 1974. This campaign really celebrates the fact that everything we do - from the products we make to the athletes and events we support and the culture we create - is Made For Motocross, Made For Mountain Bike and Made For This Life that surrounds our sports.” – Jeff Taylor, Senior Vice President, Fox Racing.
Since 1974, Fox has had a passion for 2 wheels and the lifestyle that comes with it. The experiences, competition, innovation and camaraderie keep us pushing for that next adventure. Whether it’s a motocross track, trails deep in the forest or riding the lift at the local bike park, this is what we are Made For.
GET OUT THERE AND DO WHAT YOU’RE MADE FOR: Follow us on: @foxracingcanada and share your “Made For” moments with #MadeForSince74 + #MadeForMotocross #MadeForMTB and/or #MadeForThisLife
Ride Mountain Bike Day is coming! On July 20th, we will join mountain bikers around the world by blowing off all other obligations and simply riding our mountain bikes. We encourage riders everywhere - in all regions and skill levels - to join in on the fun.
The first annual International Ride Mountain Bike Day will take place July 20th and continue annually thereafter. Otherwise known as Ride MTB Day, this yearly movement is composed of community-based events that will take place around the globe with mountain bike brands, media, professionals, retailers, parks and local riders everywhere - each showing their love and support for the sport of mountain biking by holding group rides, fundraisers, races and demos.
“The sport of Mountain Biking has an incredible culture and Ride MTB Day is a great way to celebrate it. Ride MTB Day is not a Fox-owned event, but our goal is to have the concept adopted by the entire industry and raise mountain bike awareness and participation. We look forward to more and more brands and retailers supporting Ride MTB Day year after year.” - Dave Ahumada, Global Marketing Manager, Fox MTB.
On this day, each year, mountain bikers will gather together at local trails, bike parks, and bike shops and even enjoy solitary rides, helping to bring riders all over the world together.
For more information and to find an event near you, visit www.ridemtbday.com
Follow International Ride MTB Day on Instagram: @RideMTBDay